Selected work

Broken marketing systems,
rebuilt.

Every brand we work with came to us after something was not working — ad accounts banned, email programs underperforming, payment processors freezing funds, agencies that did not understand the industry. Here is what we found, what we fixed, and why it worked.

4 engagements
2024 — 2026

3–3.5×

Typical ROAS

$500K avg / mo

Across managed brands

$250M+

Total revenue managed

40+

Active peptide brands

01 / 2023 — 2025

Full Stack — Paid · Email · Web · Brand

USA · pre-launch

$0 → $4M / mo

in 22 months

Peptide brand built from zero

Pre-launch peptide brand. Strong founder with industry experience, clear product roadmap, but zero marketing infrastructure. No site, no ad accounts, no email program, no audience data, no creative library, no payment processor relationships. The brief was a full-stack build from foundation to scale — and the target was the largest peptide brand we had ever managed.

Growth trajectory

ROAS

3.2×

Monthly Revenue

$4M+

Email Share

35%

Time to scale

22 mo

What was broken

01No ecommerce store — product was pre-launch with nothing live to sell against
02No paid media accounts on Google, Meta, or TikTok — never a campaign in this brand's history
03No email program — no platform, no list, no flows, no creative templates
04No audience targeting strategy or buyer-behavior data for this specific product line
05No payment processor relationships for high-risk peptide commerce
06No analytics, attribution, or tracking infrastructure of any kind

What we changed

01Built the entire WordPress + WooCommerce ecommerce stack — custom theme, sub-2-second loads, conversion-optimized product pages designed for the peptide buyer
02Onboarded a high-risk-friendly payment processor stack with redundant backup providers
03Launched paid acquisition across Google, Meta, and TikTok in a phased rollout — educational top-funnel → credibility → offer-driven, with 30+ ad variants per quarter
04Built 14 automated email flows from welcome through VIP, calibrated to peptide reorder cycles; managed a weekly campaign calendar of 3–5 sends
05Implemented server-side conversion tracking, multi-touch attribution, and weekly cohort analysis
06Scaled the creative library to 80+ active variants by month 12; brand and messaging system codified across every touchpoint

Why it worked

Starting from zero is a gift when you have a strong founder and a clear product. There were no legacy systems to unwind, no agency baggage, no orphaned campaigns burning budget. We compounded for 22 months — each month's data shaping the next month's tests. The product carried what marketing built; marketing carried what the product earned. By month 18 the brand had product-market fit at scale; by month 22 they were the largest peptide brand in our managed portfolio.

The outcome

Revenue scaled from $0 (pre-launch) to $4M+ per month in 22 months. Now the largest peptide brand in our managed portfolio. Paid acquisition runs at a 3.2× blended ROAS with ad spend exceeding $1M per month. Email program contributes 35% of total revenue through 14 automated flows. International expansion now underway across the EU and APAC.

02 / 2024 — 2025

Full Stack — Paid · Email · Web · CRO

USA · online-first

$0 → $1M / mo

in 14 months

Zero-to-one peptide launch

Zero-to-one peptide launch. Strong product concept with a niche differentiator, validated founder team, but no marketing infrastructure of any kind. The brand was selling through Instagram DMs and Stripe payment links with no proper site, no email, and no paid media. The mandate was speed — build the operating engine and prove the product could scale through real acquisition channels.

Growth trajectory

ROAS

6.1×

Monthly Revenue

$1M+

Conversion Rate

3.4%

Email Share

38%

What was broken

01No proper ecommerce store — product was being sold through Instagram DMs and Stripe payment links
02No paid media — never run a Google or Meta campaign in this brand's history; no creative library or audience data
03No email marketing — no platform, no list, no automation for a product with a natural 30–45 day reorder cycle
04Stock product photography that did not communicate the peptide quality story
05No creative brief, brand voice doc, or messaging architecture
06Average order value undefined; no bundle, subscription, or cross-sell strategy

What we changed

01Built the Shopify store from scratch — custom theme, sub-2-second mobile load time, product pages designed to build trust with the peptide buyer
02Built 12 automated email flows: welcome series with peptide education, reorder reminders timed to usage cycles, browse abandonment, cart recovery, win-back, VIP tier, and cross-sell sequences
03Launched Google Ads with exact-match keywords and dedicated landing pages; expanded to Meta with phased educational creative
04Implemented a bundle builder and subscribe-and-save option that locked AOV at $94 from the first sale onward
05Built audience segments based on peptide-specific research behavior instead of generic wellness interests
06Created the creative library and brand system from scratch; trained product photography and standardized voice across every touchpoint

Why it worked

This brand had the hardest part already figured out — product-market fit at the signal level. Customers loved the product when they could find it; the problem was that nothing existed to find. Every channel we built compounded: paid media drove new customers to a site that actually converted, email turned first-time buyers into repeat customers on a schedule matched to peptide usage timing, and CRO continuously improved every conversion point. The compounding effect across all three channels produced the exponential growth curve.

The outcome

The brand went from $0 to $1M+ per month in 14 months. Email now generates 38% of total revenue. Site conversion rate stabilized at 3.4%. AOV held at $94 through bundles and subscription. The founder grew the team from one to nine — and is now planning a second product line.

03 / 2025

Email + CRO

Southeast US

+$90K / mo

without extra ad spend

An established peptide retailer

An established peptide brand doing $250k/month that wanted to grow profitability without increasing ad spend. Their margins were being squeezed by rising CPAs, and their email program — which should have been their most profitable channel — was generating less than 8% of revenue. The founder knew something was wrong but couldn't diagnose it.

Growth trajectory

Revenue Growth

+$90K/mo

Monthly Revenue

$340K

Conversion Rate

2.1 → 3.6%

Email Share

8 → 33%

What was broken

01Email welcome flow had a 3.2% click rate — the copy was generic supplement language, not speaking to peptide buyers' actual concerns and knowledge level
02No post-purchase flow at all — customers who bought BPC-157 never received a follow-up about complementary peptides or reorder timing
03Email list of 22,000 with no segmentation — first-time buyers and 10x repeat customers received identical messages
04Site-wide conversion rate was 2.1% but mobile was 0.8% — the checkout flow was a 5-step process that broke on iOS Safari
05Cart abandonment rate was 78% — no urgency, no trust signals, and shipping costs only showed on the final step
06Product pages had no social proof — no reviews, no third-party testing references, no usage guides

What we changed

01Rewrote all email flows with peptide-specific messaging — the welcome series now educates on peptide research and usage instead of generic 'thanks for signing up' copy
02Built a post-purchase sequence triggered by specific peptide purchases — BPC-157 buyers get cross-sell sequences for TB-500, with timing calibrated to typical usage cycles
03Implemented RFM-based segmentation — VIP customers (5+ orders) get exclusive early access and bundle offers; lapsed customers get win-back sequences with escalating offers
04Redesigned mobile checkout as a 2-step process with shipping costs shown upfront and Apple Pay / Google Pay integration
05Added review integration, third-party testing badges, and dosage/usage guides to every product page
06Implemented exit-intent offers on cart page and a sticky add-to-cart bar on product pages

Why it worked

The brand was spending heavily on acquisition but had no retention infrastructure. Every customer was essentially a one-time buyer because there was no system to bring them back. Peptide buyers are among the most repeat-purchase-friendly customers in ecommerce — they use products in cycles, they buy complementary peptides, and they are research-driven enough to engage with educational email content. The brand was sitting on a goldmine of retention revenue and just needed the systems to capture it.

The outcome

Revenue grew from $250k to $340k/month without increasing ad spend by a single dollar. Email revenue contribution jumped from 8% to 33%. Site-wide conversion rate improved from 2.1% to 3.6%, with mobile specifically going from 0.8% to 2.4%. Cart abandonment dropped from 78% to 54%. The $90k/month increase was almost entirely incremental profit.

04 / 2024

Paid Media + Landing Pages

West Coast

$150K → $380K / mo

after 3 agencies failed

A premium peptide supplier

A premium-positioned peptide brand with high-quality products and strong AOV ($140+) that couldn't make paid advertising work. They had been through three agencies — each one burned through $15k–$25k in ad spend before concluding that 'peptide ads just don't scale.' The founder was about to give up on paid acquisition entirely.

Growth trajectory

ROAS

3.8x

Monthly Revenue

$380K

CAC Reduction

−44%

Landing Page CVR

4.1%

What was broken

01All three previous agencies had been sending ad traffic to the main Shopify store — a site designed for organic visitors who already knew the brand, not cold traffic that needed education and trust-building first
02Ad creative was generic product-focused messaging — nothing that addressed where the peptide buyer actually was in their research and consideration process
03Targeting was broad interest-based — 'health and wellness' and 'biohacking' audiences that included 95% of people who had never heard of peptides
04No retargeting infrastructure — visitors who showed interest but didn't buy were never re-engaged
05Attribution was broken — the agency was reporting on last-click data while the ad platform was optimizing for link clicks, not purchases

What we changed

01Built 6 dedicated landing pages — each one designed for a specific product category with messaging calibrated to the buyer's knowledge level (peptide-aware vs. peptide-curious)
02Developed a creative library with 18 ad variants across 3 awareness levels: educational (top-funnel), credibility (mid-funnel), and offer-driven (bottom-funnel)
03Rebuilt audience targeting around peptide-specific research behavior — targeting people who had engaged with peptide research content, not generic wellness audiences
04Implemented a 3-stage retargeting funnel: education → credibility → offer, with each stage addressing the specific objections peptide buyers have at that consideration stage
05Set up server-side conversion tracking and switched optimization to revenue-based bidding instead of click-based

Why it worked

The problem was never that paid media does not work for peptides. The problem was that every agency treated peptide advertising like regular DTC advertising — send cold traffic to a product page and hope for the best. Peptide buyers have a longer consideration cycle than typical ecommerce customers. They research. They compare. They need to trust the source. The landing page + retargeting funnel approach matched the creative and messaging to where the buyer actually was in their decision process, instead of asking cold traffic to make a $140+ purchase decision in one visit.

The outcome

Customer acquisition cost dropped 44% within 4 months. Revenue scaled from $150k to $380k/month while maintaining profitability — something three previous agencies told the founder was impossible. Paid media became a reliable, scalable acquisition channel for the first time. The landing pages now convert cold traffic at 4.1% vs. the store's 1.8% for organic visitors.

Your brand

Same problems.
Same fixes.

Tell us what is broken. We will tell you exactly how we would fix it — in a 45-minute call with no obligation.

Broken marketing systems,rebuilt.

Same problems.Same fixes.

Broken marketing systems,
rebuilt.

Same problems.
Same fixes.